Discount offered for new digital transformation course


The Institute for Manufacturing (IfM), University of Cambridge, has launched a new executive training course called: The new era of customer experience: Optimising engagement across digital, physical and social channels.

The online course will help attendees understand how new technologies and business models are changing the way organisations interact with their customers; and how companies can navigate the new era of customer experience.

The course draws from lessons learned from a Pitch-In mini project which explored how manufacturing firms are approaching successful digital transformation. Using this knowledge (which is set out in this briefing PDF), course leaders will guide participants on how companies have used data to better capture customer interactions and build customer loyalty.

The course is open to everyone and those from the Pitch-In community are being offered a 10% discount.

About the course

Digital technology continues to open new opportunities for customer engagement, and the growing accessibility of data is enabling companies to go beyond traditional metrics to track customer experience in more sophisticated ways.

But using data-driven insights effectively – and integrating new customer experiences into existing engagement – can be daunting.

Using frameworks and methods developed in Cambridge that have been tried and tested with over 100 companies worldwide, this new course will show participants how to design and manage customer experiences in this new era.

10% discount available

IfM are offering a 10% discount for those wishing to attend the next course which takes place 23-24 June 2021.

To book your place and receive the discount, simply select “yes” to the question as to whether your organisation is an IfM Member and then select “Pitch-In” from the drop-down menu.

For further information about the course please visit:

An executive briefing which gives an overview of the research analysis is also available on the IfM website: